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Poppy Flower Is Set to Bloom

A new fragrance from Coach could generae $50 million.

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By: TOM BRANNA

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Poppy Flower, a new scent from Coach and Estée Lauder Cos. Inc., the brand’s licensee, will debut in Coach stores and on coach.com next month, before rolling out to department stores in August. And while North America is an important market, Lauder executives say that Poppy Flower was developed with the Asian consumer in mind. The scent, developed by Firmenich, is described as citrus fruity floral with a mix of wet ivy, grapefruit and mandarin; a heart of jasmine petals, muguet and ...

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